Tuesday, April 19, 2011

Bringing Casual Back: Brandy Melville

Any native Los Angeleno would know that your fashion speaks louder than words in this city.

But, one thing I appreciate is every Los Angeleno can have a style of their own. Just like all the beautiful cultures that make up this city, the concept of fashion has created a melting pot of its own. Whether you fall under the hipster category and are a devoted "Urban Outfitter" or side with the preppies and rock your designer dreads, L.A. is definitely the city to experiment and find your fashion-calling.

With all this in mind, I stumbled across an Italian label that'll strike a chord in the hearts of all Los Angelenas (Sorry boys, this one's not for you). Brandy <3 Melville's the name and uber-cute, casual street wear is their game. Their motto, "From Italy with Love," is displayed all throughout the store and this brand surely sticks to it. Also, it's sure to satisfy a broad range of tastes because of the simplicity and utility of their clothing. Talk about getting a true bang for your buck.

Think of it this way...take chic European fashion and throw in a little bit of L.A. into the mix and VOILA, you get a super-cute, oversized Brandy <3 Melvillle tank top, off-the-shoulder tee, or loose-fitting summer dress. Sounds like these products would be right up a Los Angelena's alley, right? It's so boho meets NoHo. My recent indulgences: A striped, off-the-shoulder tee and a crochet sweater-dress that I'm uber-excited to wear. And, for all my frugalistas out there....don't fear. Brandy <3 Melville's got your wallet in mind. Expect to shell out $15-$20 for your average tank top or tee. Not to shabby for an Italian label. Plus, the quality you get for the price you pay is spectacular.

Aside from selling clothing, expect to find a great variety of jewelry to choose from. Bracelets, necklaces, earrings, rings; Brandy <3 Melville's got it all. To top it all off, they also have an array of original artwork and signs with inspirational mantras to purchase. This store's your one-stop-shop to jazz up your style and your digs. Pretty hard to find in a huge city like L.A. The next time you find yourself near the Santa Monica Promenade, make sure you check this store out. It'll have all you need to embrace your outer-Los Angelena and a little more...there's no denying it!

Until next time, stay FABULOUS Los Angelenos.... XOXO

P.S. To all my O.C. readers, Fashion Island just opened a Brandy <3 Melville too!